Media Critique - NBC Treasure Story

The other day NBC posted an article on their website about treasure being found at the site of a plane wreck in the French Alps. Here is the link: http://worldnews.nbcnews.com/_news/2013/09/26/20707001-frozen-treasure-found-amid-plane-wreckage-in-the-french-alps?lite. This story lacks the newsworthiness and local relevance qualities of good journalism stated in the seven yardsticks. Yes, someone found treasure but how does that affect other people? The yardstick of newsworthiness states that journalism should have a direct and lasting (six months or more) informational impact on a wide audience (at least 10,000 people). This article written by NBC does not fit this description of newsworthiness. The article also violates local relevance. Like I said earlier how does this impact anyone here in Louisville? It doesn't! There's really nothing the journalists could have done to fix this story because it really just should not have been reported on at all. Maybe in a local newspaper in France this story would be okay but not with such a well known media organization such as NBC. The fact that a guy found treasure in the French Alps is just not important enough.